In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. To learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.
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